Bringing Clarity to One of the Most Overlooked Areas of Finance

Bringing Clarity to One
of the Most Overlooked Areas of Finance

Bringing
Clarity to One
of the Most Overlooked Areas of Finance

Litmus is building the first continuous, AI-powered insurance intelligence layer for households and financial advisors.

Our Approach

From Episodic Reviews
to Continuous Intelligence

From Episodic Reviews to Continuous Intelligence

We apply the same principles that transformed investing:

Systems instead
of spreadsheets
Systems instead of spreadsheets
Continuous monitoring instead of periodic checks
Insurance remains fragmented, opaque, and under-analyzed
Insurance remains fragmented, opaque, and under-analyzed
Insight instead
of guesswork
Insight instead of guesswork
Insight instead
of guesswork

Litmus brings structure, visibility, and intelligence to insurance — for the first time

Tailored Solutions for Every Need

Choose your path to better insurance management and protection

Individuals

Protect your wealth and assets with clarity and confidence

Key Benefits

Independent coverage recommendations

Proactive policy monitoring and updates

Expert claim support when you need it most

Clear explanations of complex insurance terms

Employers

Enhance your benefits package and business continuity

Key Benefits

  • Competitive employee benefits options

  • Business continuity planning support

  • Reduced productivity disruptions

  • Data-driven insights for organizational resilience

Advisors

Level up your advisory services with comprehensive risk management

Key Benefits

Enhanced client engagement and satisfaction

Increased efficiency with digital tools

Improved advisory accuracy with expert support

Differentiated services in competitive markets

Our Vision

Every household should have confidence that their coverage is right without guessing

Every household should have
confidence that their coverage is right
without guessing

Insurance should be

Founders & Team

Our mission is to bring clarity, confidence, and expert guidance to policyholders navigating personal risk coverage especially in their most vulnerable moments.

Brad Pitt

Founder & CEO

Tom Hanks

Founder & CTO

Robert Downey Jr.

Chief Marketing Officer

Denzel Washington

Design Lead

Morgan Freeman

Lead Engineer

Will Smith

Front-end Developer

We don’t sell insurance.


We exist to provide visibility.

Turn fragmented insurance data into clear, actionable insight
for both you and your clients

1

Objective analysis

Deliver unbiased insights based on structured data,

not incentives tied to selling products

Clear visibility into coverage

Make every policy, gap, and overlap easy



to understand across the entire portfolio

2

Guidance aligned


with client outcomes

Support recommendations that prioritize long-term protection and financial goals—not transactions

Shift from explaining policies to discussing outcomes, priorities, and next steps with confidence.

3

What our clients are saying

What our clients
are saying

Real feedback from advisors and households

whove experienced Litmus

Jeff

"Empathy, expertise, and innovation—all in one platform"

Mark

"We didn't need a public adjuster, we just need guidance"

Spencer

"Thank you so much for providing us this resource. It was such a comfort to talk to someone who just has our best interests in mind and isn't trying to sell us on something. We are eternally grateful to you."

Ken

"Thank you! Fantastic!"

Tracy

"What you are doing is really making an impact."

Jeff

"What an incredible service you are providing."

Jeff

"Empathy, expertise, and innovation—all in one platform"

Mark

"We didn't need a public adjuster, we just need guidance"

Spencer

"Thank you so much for providing us this resource. It was such a comfort to talk to someone who just has our best interests in mind and isn't trying to sell us on something. We are eternally grateful to you."

Ken

"Thank you! Fantastic!"

Tracy

"What you are doing is really making an impact."

Jeff

"What an incredible service you are providing."

Ready to Transform Your Insurance Experience?

Join thousands who trust Litmus to protect their assets with clarity, confidence, and expert guidance.

Insurance doesnt have to feel uncertain. Litmus helps you navigate complexity with clarity, empathy, and expertise transforming risk management into a source of confidence and peace of mind

© 2024 Litmus. Turning complexity into clarity.