Explain why protection belongs in planning
WMS framed the partnership around a simple issue: portfolios receive regular attention while insurance often does not.
LITMUS RISK IN PRACTICE · WEALTH MANAGEMENT SOLUTIONS
Making insurance oversight part of ongoing wealth planning.
Wealth Management Solutions introduced Litmus Risk as an enhancement to its client experience—bringing insurance visibility, continuous monitoring, and a standing liability conversation into the planning relationship.
FIRM-LED ROLLOUTBRANDED ACTIVATIONONGOING ANNUAL REVIEW
THE CLIENT CHALLENGE
Investments were reviewed continuously. Insurance was not.
Insurance information was fragmented across carriers and policy documents, while protection questions could remain invisible until a renewal, claim, lawsuit, accident, or property loss brought them into focus.
WMS wanted to extend the rigor of wealth planning to the household’s property, liability, and insurance picture without asking its financial advisors to become insurance brokers. The policyholder and advisor share a practical interest: keeping a material loss from becoming an avoidable disruption to the plan.
THE ROLLOUT
A client benefit—not a disconnected insurance referral.
The firm introduced Litmus Risk directly to its clients, explained the planning purpose, and established a clear activation path inside the WMS relationship.
Invite clients into a branded experience
Clients were prepared to receive a Litmus Risk invitation on behalf of WMS with a straightforward account-activation path.
Build the household protection picture
Litmus Risk brings policies, assets, monitoring, and open questions together so a Litmus licensed insurance professional can provide guidance within the Desk.
Make liability part of the annual conversation
WMS positioned insurance and liability review as an ongoing component of the firm’s annual client-review process.
THE CLIENT ANNOUNCEMENT
Hear the partnership explained in 53 seconds.
Richard Riva of Wealth Management Solutions introduces Litmus Risk as a way to bring continuous monitoring and clearer visibility to the insurance side of a client’s financial life.
Open video on Vimeo ↗WHAT THE MODEL DEMONSTRATES
Litmus Risk becomes part of the firm’s service model.
The firm leads
The advisory relationship introduces and contextualizes the experience.
The client activates
A clear digital path moves the household from announcement to participation.
Litmus Risk keeps watch
Insurance information becomes an ongoing source of monitoring and review—not a forgotten file.
Planning expands
Liability and protection can be discussed alongside the client’s broader financial picture.
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